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Download the checklist

Flows4 - 4 Week First 100 Subscribers Checklist.pdf

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A Creator’s Roadmap to Building a High-Quality Email List

Each week builds on the last, with milestones, tasks, and quick wins.

Overview

List building requires patience, persistence and checking in with your milestones. Nothing more, nothing less. By week 2 you should feel very comfortable.

Timing	Week 1	Week 2	Week 3	Week 4
Actions	Set up your foundation	Easy organic wins	Collabs, repurposing and SEO basics	Scale to 100 with high value intent
Milestones	Ready to collect emails	20-30 subscribers	60-70 subscribers	100 subscribers

Week 1: Set Up Your Foundation (Infrastructure + Offer)

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Milestone: Your email platform, landing page, and incentive are ready to collect emails.

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1. Choose Your Email Platform (Day 1–2)

Your email platform will help with segmentation, bulk messages, analytics, opt-ins, and automations.

You can get started for free using Kit(formerly Convertkit) for up to 10,000 email contacts.

👉 Get started with Kit

Some other beginner friendly favourites:

Beehiiv (best for newsletter-first creators)
MailerLite (easy for beginners)

Set up:

A main list
A welcome email
A simple 3-email nurture sequence

Week 1: Set Up Your Foundation (Infrastructure + Offer)

1. Choose Your Email Platform (Day 1–2)

2. Define Your Subscriber Value Proposition (Day 2–3)